Hi

As YouGov's Global Head of Visual Brand, I bring 16 years of experience in design, collaborating with some of the world's most prestigious and recognised companies.

I strategically partner with businesses to ensure that visuals not only look exceptional but also contribute meaningfully to commercial and artistic goals, seamlessly embodying the brand's values and voice.

Areas of expertise

Work

August 2021–Present
YouGov
Global Head of Visual Brand
Responsible for driving YouGov's reputation through the power of design. I built a team of 8 designers, across a range of disciplines, to support the global business and implemented two major visual rebrands encompassing thousands of asset updates: one to refresh YouGov's image in 2021, and another to integrate CPS GfK following a €315million acquisition in 2023/2024. My contributions have resulted in an average of ≈42% ROI each year.

February 2021–August 2021
Unlimited Group
Lead Designer, Comms Division
Head of the 11-strong design studio, responsible for conceptualising and implementing effective and arresting visual campaigns for clients such as Canon, Sky, Fender and Google. Additionally, I oversaw team development, career advancement, and the daily operations of the studio.

October 2020–January 2021 (contract)
Wavecast
Lead Designer
Short contract following redundancy on account of the COVD-19 pandemic.
Full visual rebrand, furnishing the client with a new logo, identity and guidelines.

September 2019–October 2020
Broadsword Event House
Design Lead
Responsible for the five-strong Design Team, creating visual strategies for clients such as The Economist, Hugo Boss, HSBC, Thomson Reuters and the British Independent Film Awards (BIFA). Ended in redundancy as a result of the COVID-19 pandemic.

October 2018–July 2019
The Press Association
Design Lead
Lead Designer on a major rebrand to mark the company's 150th year, and to officially assert itself as a multi-faceted media company as well as the UK and Ireland’s national news agency.

November 2017–October 2018
HSBC Private Banking
Digital Designer (Contract)
Responsible for creating responsive web content and digital products; completely redesigning many of the bank's internal assets, transforming them from old formats to new, and establishing the best possible user experience.

April 2014–November 2017
The Spectator
Graphic Designer
The first and sole in-house designer at the publication, introducing an entirely new visual strategy and creating the first ever non-illustrated cover since 1828.

July 2009–March 2014
Economist Events
Lead Designer (from 2012)
Head of the design team (from 2012, having been promoted from Graphic Designer) conceptualising and implementing brand identities for 60+ global events per year,
and producing imaginative and engaging infographics for the research and data
The Economist carried out.